Fudge Professional Clean Blonde Damage Rewind Conditioner, Intense Purple Toning for Blonde Hair, Bond Repair Technology, Sulfate Free, 250 ml

Product Information

Forget using purple shampoo on dry hair . If you’re looking to slay your signature blonde for longer, there’s only one way to do it for showstopping results. With our simple guide to using purple shampoo, you’ll forget you ever asked “can you put purple shampoo on dry hair?” . As someone who dyes their hair platinum blonde, I know the struggle of that expense, and trying to maintain the colour it was when Ieaving the salon. Nowyou’ve got the best purple shampoo to hand, it’s time to use it! We’ve made toning simple with our guide to using purple shampoo on grey hair … The daily solution: The Everyday Clean Blonde s hampoo and conditioner offer a milder toning effect than their sister products. T hey work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair. According to hair experts, purple shampoos work by counteracting the yellow and warm tones that can appear in blonde hair. It tones blonde hair as it contains crushed violet pigments that neutralise brassy and yellow tones.

I've used Fudge before in the past and left it on for just that little too long and it tinted my hair purple in places, a good look if it's at the ends of your hair but not half-way up your head. I leave it on my hair for around two to three minutes. I fully coat my hair with the shampoo from root to tip and then wash of like normal. I then use a normal shampoo and conditioner to give my hair a good wash afterwards. Unlike traditional hair cleansers, purple shampoo shouldn’t be rinse d immediately. How long you leav e purple shampoo on depends on the effect you’re after: r inse immediately for a subtle toning effect, or leave for 1 minutes for more intense results. Can you use purple shampoo on dry hair? It’s something that salon professionals would never advise, but it’s a question that gets asked a lot. At Fudge, we think it’s time to bust these blonde hair myths. Follow our guide to the best way to use toning shampoo and conditioner and take your blonde to a whole new level… Can You Put Purple Shampoo On Dry Hair ? Where possible, we recommend applying purple shampoowhile wearing glovesin case of staining. Simply lather the product in your palmsandapplyto damp hair. The game-changing benefits of using purple shampoo on blonde hair are well known, but did you know that you can use purple shampoo on grey hai r too?Smartcolourwheel technology means that the violet pigments in purple shampoo attach toanywarm yellow tones andeffectively cancel them out, leaving your hairthe perfectcoolgreycolour. What Is The Best Purple ShampooForGrey Hair ?There’s an internet rumour that dry hair absorbs purple shampoo better, resulting in enhanced toning. However, while dry hair is more porous, it can’t absorb the shampoo evenly. In short, applying purple shampoo to dry tresses will lead to a patchy hair nightmare. If you want our advice, this is definitely one internet trend to ignore. How To Use Purple Shampoo For Best Results For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below... Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use! It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo?

Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead. Toenjoythe full benefits of using a purple shampoo , don’t rinse immediately. For subtle toning, leave your shampoo in for a minute before rinsing. If you’re after an intensive toning, leave for 5 minutes. With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it! Spending hundreds of pounds to get the blonde I want though is not ideal. This is where purple shampoo comes in. Instead of booking a hair appointment every eight weeks, sometimes six, I can lengthen the time between the trips by using a good, quality purple shampoo that works just as well as a toner in the hairdressers.The violet pigments in purple shampoo can sometimes stain the hands, so we always recommend wearing gloves w hen applying it.

If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy. You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy. Designed to be used every time you wash your hair , t he Fudge Everyday Clean Blonde Damage Rewind shampoo and conditioner work together to gradually remov e yellow tones and help maintain salon-fresh colour without over toning the hair . Th ey’ re also formulated with our OPTI-PLEX technology to strengthen and re verse chemical, styling and environmental damage. If you want truly enviable tresses, no purple toning session is complete without a purple conditioner. At Fudge, we have two purple conditioners for grey hair, so choose the one that suits your washing needs!

Log in/register

Our FUDGE EVERYDAY CLEAN BLONDE DAMAGE REWIND SHAMPOO does this and more thanks to its strengthening OPTI-PLEX™ technology that coats each strand of hair to reverse damage. A lower concentration of violet pigments means that brassy tones are gradually removed with each wash, leaving you with the perfect platinum grey. Massage your purple conditioner through the lengths of your hair (concentrate on the ends) and rinse thoroughly.