Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

Product Information

Each winner will receive 1x #SoberNotSorry hamper containing a range of Britvic soft drinks. No cash equivalent. The TV campaign consists of 30- and 20-second ads which feature a drinking straw bouncing around the countryside on a search for the ultimate in fruity refreshment. The ads are supported by outdoor advertising. A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country.

Robinsons Helping Everyone Enjoy Drinking More Water | Robinsons

Please note that delivery time is outside Trinity Mirror's control. Although we shall make reasonable endeavours, delivery may take longer than 28 days. Subject to availability of prizes. The ad depicts a space-walking astronaut being guided to the safety of a space station by the calming voice of Martin Freeman, only to have the space station blink away revealing the ad to be a video game in which Freeman and the astronaut are merely gamers. The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio. Ram’s timing at the Super Bowl could not have been more atrocious considering the current debate regarding NFL players kneeling for the national anthem.The lesson: It’s not uncommon for brands to rally behind a cause to show solidarity and support for their customer base, but doing it ironically is generally considered a stupid idea. Subway’s Extremely Annoying Advertising #Fail The competition will be open until 00.01 on 18.01.19. Entries received after this date will not be considered. The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail The desired effect was for the voice to eventually mimic the sound of a heart rate monitor as it flatlines, but the only effect the ad had was to annoy the crap out of Subway customers. Case in point: Subway’s new ad campaign is encouraging consumers to drop the McDonalds burger for a supposedly healthier subway sandwich.

Robinsons Refresh’d relaunches as Robinsons Ready to Drink

Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here. Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”.The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail An extension of the Robinsons squash brand, the drink is available in Raspberry & Apple, Orange & Lime and Apple & Kiwi flavours and contains real fruit and no artificial colours. Britvic launched the variant to appeal to “health-conscious consumers looking for more interesting and lower sugar fruit drink options”.